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Shenzhen · plush manufacturing since 2013

A Shenzhen plush toy factory, from first sample to sealed carton

We are a custom plush toy manufacturer in Shenzhen. Nothing on this site is a stock item — every toy here began as somebody else’s drawing, and we drafted the pattern, chose the pile, sewed the sample and ran the order.

Character plush from six recent orders lined up together in our studio
Minimum per design
100 pcsMinimum per design
First sample, typically
7 daysFirst sample, typically
Plush formats we tool for
6 linesPlush formats we tool for
We quote and follow up in
8 languagesWe quote and follow up in
Workshop clip, no sound

The sample, held up against your own artwork

This is the moment an order turns on. Every clip below is a finished piece photographed in front of the customer’s drawing, still open on the screen behind it, before anything shipped.

Finished samples photographed against the customer artwork they were drawn from, in our Shenzhen sample room.
Finished samples photographed against the customer artwork they were drawn from, in our Shenzhen sample room.
Judged against the drawing, not a description
Sample photographs always include the artwork they came from, so you are comparing two pictures rather than reading a paragraph about how close it is.
Six angles and a weight
Front, back, both sides, top and base, plus the finished weight in grams. That is what tells you the fill is right before you approve two thousand of them.
Changes are cheap now and expensive later
Moving an eye two millimetres at sample stage costs a day. Moving it after bulk cutting costs the run. We would rather do three sample rounds than one remake.

A rough sketch photographed on a phone is enough to begin. Tell us the finished height and roughly how many you need, and a costed quotation comes back within 12 working hours.

Recent work off our own line

Photographed on the sample bench and in the packing hall — no renders, no restyled stock photography.

See the full gallery
Cactus plush charm held in front of the artwork it was drawn from
Yellow cat plush charm with a pompom tail and an elastic loop
Aircraft plush charm on a ball chain with embroidered lettering
Brown pouch character plush charm on a woven mat
Yellow fox plush toy with a cream belly and embroidered eyes
Yellow bear plush toy in a lemon hood with blushed cheeks
Three panda plush toys in red hooded capes from one production run
Coiled pink dragon plush toy with a long-pile mane
Bear mascot plush in a printed lab coat holding a clipboard
Blue character mascot plush with an appliqué face and a printed collar
Three rainbow-furred rabbit mascots from one production run
One-eyed character plush in a printed dress, measured against a steel rule
Aircraft character plush photographed head-on, showing the nose panels
Cotton doll with dark wefted hair and a denim outfit, shown with a steel rule
Character dolls individually bagged in an export carton
One building, start to finish

What buyers actually ask us about

Very rarely the unit price on its own.

Pattern drafting, cutting, embroidery, sewing, stuffing, needle detection, inspection and export packing all happen in our own workshop. Nothing is handed to a subcontractor we cannot walk into on a Tuesday afternoon — which is the only reason a fifth repeat order still matches the sample you approved two years earlier.

Someone redraws the pattern

A drawing is not a pattern. Two full-time pattern makers rebuild your artwork as flat panels so the silhouette still reads at 12 cm. That is what removes a sampling round, and a sampling round is two weeks.

You approve before we cut

Fabric swatches photographed beside your artwork, then the sewn sample shot from six angles and weighed. Bulk cutting starts when you write the word approved, and not a day earlier.

Safety is built in, not tested on

Locked-in eyes pull tested at 90 N, reinforced neck and limb seams, needle detection on every finished unit, PP fibre fill that meets EN71-3. Third-party lab reports arranged whenever your market needs them.

The same person answers every time

One contact from quotation to bill of lading, writing in your language. No handover to a shipping desk that has never seen your file and cannot tell you why a seam moved.

How an order actually runs

Seven stages, each ending with something you can look at before it moves on. The first four usually take about two weeks between them.

  1. Quotation

    Send artwork, a finished height and a rough quantity. Within 12 working hours you get a unit price at two or three quantity breaks, a fabric proposal and a lead time. No account needed, no minimum enquiry value.

  2. Pattern drafting

    A pattern maker rebuilds your character as flat panels, deciding where the seams fall so the silhouette survives at the finished size. This is the stage that decides whether the sample looks like your drawing.

  3. Fabric and trim selection

    We photograph shortlisted swatches beside your artwork in daylight and send them over. Pantone references where you have them; physical swatches couriered when the colour is critical.

  4. Sample making

    One sewn sample, photographed from six angles and weighed. Typically ready in 7 to 10 days. Most designs take one or two revisions after this, and each round is three or four days.

Questions we answer every week

Minimum quantity, sample charges, artwork, testing and shipping.

What is the minimum order quantity?
100 pieces per design for most lines, and 500 for claw machine plush, where the price only works at volume. Different colourways of one pattern count towards the same 100, so a three-colour range at 40 pieces each is fine.
How much does a sample cost?
Between 50 and 150 USD depending on the size and how much decoration it carries, plus courier. The charge is deducted from your first bulk invoice, so an order that goes ahead ends up paying nothing for sampling.
How long does everything take?
Quotation within 12 working hours. First sample 7 to 10 days once the artwork is settled. Revisions three or four days each. Bulk 25 to 35 days from your written approval — longer between September and November, when everyone is building for the holidays.
What does a plush toy actually cost?
A 10 cm charm at a thousand pieces usually lands between 1.20 and 2.50 USD. A 25 cm stuffed animal between 3.50 and 7. Anything with removable clothing, wired limbs or heavy embroidery sits above that. We will not guess in public — send a drawing and a quantity and you get a real number.

Show us the drawing. We will put a price on it.

A rough sketch photographed on a phone is enough to begin. Tell us the finished height and roughly how many you need, and a costed quotation comes back within 12 working hours.